Florence was founded in 59 BC by no less an historical figure as Julius Caesar. Not even he could have imagined the rise in importance the city and its people would achieve from the late 13th century onwards. The great families, the Pitti, the Strozzi and the Medici rode to immortality on the back of brilliant business acumen and the administrative genius of people like Coluccio Salutati. They gave birth to the Renaissance and an artistic output unparalleled in history. Join Perfect Traveller on the ride of your life as we show you how to enjoy your visit to this city even more.